The analogy of why Programmatic is more chaotic than automatic

Imagine trying to cook a simple meal, but instead of one chef, you have ten different chefs in the kitchen. Each chef has their own recipe, tools, and methods. They constantly bump into each other, argue over ingredients, and try to take control of the stove. The result? A chaotic kitchen, a delayed meal, and a dish that doesn’t quite taste right.

This is similar to the programmatic CTV ad sales game, where too many intermediaries and technology providers complicate the process, leading to inefficiencies, lack of transparency, and a less-than-ideal outcome for advertisers and broadcasters.