The FAST industry, including FAST Channels, has experienced significant hype over the past few years, attracting individuals from various backgrounds. A group of industry consultants and analysts have profited substantially by advising channels and technology start-ups on the future of…
For decades, the television industry has operated like an exclusive country club. Creators pitch. Networks deliberate. Executives commission cautiously. Studios wait endlessly for approval while audiences drift elsewhere, consuming content at record speed across streaming, social video, FAST channels, and…
The television industry has spent the last decade reinventing distribution. Streaming replaced broadcast dominance, FAST channels expanded global reach, and creator-led studios changed how content is produced. But one fundamental piece of the television economy has remained largely unchanged: how…
In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook…
If you thought spam emails from a Nigerian prince were the pinnacle of digital desperation, let me introduce you to the world of CTV SSPs. These “supply side partners” (note the generous use of the word partners) have perfected the…
By Ad-Tech Informer Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not…
In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail…
View TV Launches “Clarity”: A Game-Changing Transparency Engine for CTV Ad Delivery, Bringing First-Party Trust and Anti-Fraud Certainty to Programmatic AdvertisingLondon, UK – May 20, 2025 View TV, the leading platform for FAST (Free Ad-Supported Television) and ad-funded broadcast solutions,…
The landscape of Connected TV (CTV) advertising is rapidly evolving, but with this evolution comes a significant challenge: the escalating costs associated with multi-partner ad-tech solutions. As advertisers strive to deliver seamless Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), and audience…
In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
Ah, programmatic advertising in Connected TV (CTV). It's like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It's a…
View TV Cloud extends platfrom features - Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content…
Hey everyone, I've got some exciting news for you. View TV and their visionary CEO, Jamie Branson, are launching a brand-new podcast in early 2025 called "Streaming Playbook." This isn't just any podcast—it's a deep dive into the world of…
Revolutionizing Television Services: View TV's White-Label Solution for CTV OEMs, ISPs and MSPsIn the ever-evolving landscape of television services, View TV is setting a new standard with its innovative white-labelled television service for Internet Service Providers (ISPs) and Mobile Service…
Free Ad-Tech for Legacy FAST & CTV Channels and Content owners - Hey there, entertainment moguls and future Oscar winners! TV man here, bringing you the latest scoop on how to make your TV and film projects not just a…
In the rapidly evolving world of digital content distribution, episodic TV and film library owners are increasingly turning to Free Ad-Supported Streaming TV (FAST) channels to monetize their content. Promises of no technology fees, Free Cloud TV playout, and free…
View TV Studios 2025 Channels - Hey there, TV enthusiasts and channel surfers! Buckle up, because View TV Studios just dropped a bombshell that's about to shake up your streaming world. Imagine this: 36 brand spanking new channels, all thanks…
Let’s set the stage. The King of television—the reason you click, binge, scroll, and maybe even ignore those "skip ad" buttons for an hour too long—isn’t the platform, the algorithm, or even your cousin’s Netflix password. No, the King is…
Here's some information about Channel 4's turnover and overhead: 2023 revenuesChannel 4's total revenue for 2023 was £1.02 billion, which is the third consecutive year of revenues topping £1 billion. However, the broadcaster reported a deficit of £52 million, which was…
In the rapidly evolving landscape of Connected TV (CTV), View TV is at the forefront of innovation with its View TV Cloud platform. This cutting-edge solution is transforming the way video advertising spots are sold across the global CTV space…
View TV Cloud - Press Release - FOR IMMEDIATE RELEASE View TV Global Extends CTV Ad-Exchange to Legacy FAST Channels and Multiple CTV Platforms London, UK – December 6, 2024 – Groundbreaking AI-powered View TV Cloud is proud to announce…
Free Ad-Supported Streaming Television (FAST) channels have gained significant traction in recent years, offering a seemingly attractive model for content owners. However, the rise of FAST channels has also brought to light several challenges, particularly around confirmation bias and the…
In the ever-evolving landscape of digital entertainment, Free Ad-Supported Streaming Television (FAST) channels once emerged as a promising solution to the overwhelming choice paralysis faced by viewers on traditional streaming platform. However, as the industry matures, it appears that FAST…
In the ever-evolving landscape of streaming television, a new contender has emerged to challenge the status quo: SLOW channels. Standing for Streaming Linear Optimized Workflow, SLOW channels are proving to be a superior alternative to the traditional FAST (Free, Ad-supported…
Hollywood, get ready for a seismic shift in the world of streaming television! View TV has just announced a groundbreaking partnership with FOX News and several other major broadcasters. This alliance is set to revolutionize the distribution and monetization of…
View TV Cloud with integrated AI - In a groundbreaking move, View TV has unveiled an innovative Ad-Tech solution that promises to redefine the landscape of ad-supported video on demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels. This new…