FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality…
Lord Thomson, the Canadian media magnate known for his ownership of The Times and other assets, is credited with the adage "a licence to print money," referring to his acquisition of the Scottish Television ITV franchise in the 1950s. With…
In the dynamic world of digital media, Content Delivery Networks Inc, a subsidiary of View TV, is making waves with its innovative approach to content delivery. As a single solution CDN provider, Content Delivery Networks Inc is poised to transform…
In the ever-evolving landscape of media consumption, the transition from free-to-air (FTA) television to advertiser-funded streaming television (FAST) marks a significant milestone. The concept of FAST has been propelled into the mainstream by the likes of Amazon and Tubi, setting…
In the digital age, content creation has become a lucrative career for many, with platforms like YouTube and social media sites enabling individuals to earn substantial incomes. However, the earnings from these platforms are often a fraction of what traditional…
In the ever-evolving landscape of digital broadcasting, content creators and broadcasters are constantly seeking viable monetization models. YouTube, known for its cost-free net revenue earnings platform, has revolutionized the way individual creators monetize their content. However, when it comes to…
In the dynamic world of digital advertising, YouTube's CPM rates are a critical metric for creators and advertisers alike. As we navigate through 2024, it's essential to grasp the nuances of CPM rates across different countries. This article provides a…
In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry…
FAST FOOD from Kapang - In the dynamic world of streaming, the Free Ad-Supported Streaming TV (FAST) channels are the new frontier for content creators and broadcasters. However, the journey to profitability has been fraught with challenges, with many operators…
The fast channel industry, known for its free ad-supported streaming TV (FAST), has been a beacon of growth in the media landscape. However, recent trends indicate a concerning focus on raising investment and funds, often overshadowing the need for sustainable…
In the rapidly evolving world of digital broadcasting, Free Ad-Supported Streaming TV (FAST) platforms are emerging as a popular alternative to traditional pay-TV services. However, the transition to FAST is not without its challenges, particularly in the realm of advertising.…
RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the…
View TV Live Sports has been released as the latest product from View TV and its consumer platform Kapang. View TV Live solves production companies' and event organisers problems. The new service enables the broadcast of live sports and other…
Pay TV's Crumbling Tower operates like a game of Jenga. Each new disruptor is like pulling another block out of the tower. It’s only a matter of time before the whole tower topples over—unless Pay TV operators pivot before it’s…
BBC faces mass revolt from television viewers who are no longer willing to pay the television licence fee. A record 2.84 million people now insist they are no longer obliged to fork out £159 for the annual charge. This is…
Busting FAST Channels Myth as there is, it seems, an oddly mistaken assumption that the key to wealth and riches is to "stand up a FAST channel". To grab some previously ungrabbed library content and then wait for the dozens…
Disney’s ESPN network is going direct-to-consumer, and CEO Bob Iger reaffirmed Wednesday that it’s “not a matter of if, but when,” as the company explores various potential strategic partners. Disney and ESPN made headlines earlier this week when it inked…
Fox promotes cable bundle as better value for live sports and is not ready to give it up just yet. While other media companies tinker with the idea of offering live sports through streaming, Fox thinks its premium content is…
NBCU rolls out FAST channels on Roku as it is placing more of its content on FAST channels. NBCU announced the new FAST linear content from it's Global Distribution library is now available on The Roku Channel. Further channels will…
FAST Sports Channel, one of two new channels from View TV, brings live sports to FAST Platforms whilst empowering sports teams and federations to monetize their loyal audiences using the power of Cloud Production, retaining 100% of ad revenues earned and…
RTL compete with Netflix with "All in One" Streaming Bundle. The new "all-inclusive" platform is promising German subscribers a one-stop-shop for video, live-sports, music, podcasts, audiobooks and digital magazine subscriptions at a time when "everyone is talking about bundling." German…
"Streaming Mergers" are inevitable say experts with more likely. A tie-up trend is taking root in the streaming industry. Video on demand providers are scratching around for more subscribers and trying to secure their footing in a crowded market. This…
Streaming TV costs higher than cable, as ‘crash’ finally hits, says a new analysis. It follows warnings that a "crash" was on the way - a day that has now arrived. The report says that after price rises by Apple TV+, HBO…
Rapid Rise of Esports Broadcasting as Esports has exploded from nichehobby to mainstream entertainment. It rivals traditional sports, evidenced by escalating media rights deals now reaching hundreds of millions annually. As the audience expands, digital streaming has become the dominant…
Collapse in broadcast TV viewing as even older viewers turn to streaming. The UK regulator Ofcom says it has seen a steep decline in mass audience moments. There are fewer numbers tuning into the traditional linear channels. According to today’s…
AMC Networks sheds subscribers as it reports its second-quarter 2023 earnings on Friday 4th August 2023. It reveals it has lost hundreds of thousands more subscribers across its portfolio of niche streamers. It is also down 17% in U.S. ad…
Streaming services now command a more significant share of viewers than cable, data published by Nielsen show. That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show. In a sign of streaming's rapid rise,…
Disney drove off a cliff and it is the fault of Hollywood-Right? The trouble brewing in the media and entertainment industry has become one of the most interesting—and truly perplexing—business stories in the world. How does everything seem so bad at…
Amazon enforce developer policy starting September 1st 2023 - Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up…
Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount…
FAST is Dead and technology companies killed it... TV was great as it was it just needed some efficiencies. FAST: The Future of Television or the End of Content Creation? FAST, which stands for Free Ad-Supported Television, is a streaming…
Spotify raises premium subscription price for millions for the first time on its single account premium plan. This is the first time it has raised prices since 2011 and it is also hiking other services as well. In the UK,…
Netflix touts AI jobs at $900k amid Hollywood strikes, triggering an angry response from striking Hollywood actors and writers after posting a job advert for an artificial intelligence (AI) expert. The new position would join its Machine Learning Platform team,…
Virgin Media O2 launches suite of FAST channels- Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels. They’ll…
FAST Men: The Evolution Of TV Ad Buying, past and present. New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and…
YouTube TV is to offer NFL Sunday Ticket-Max bundle after teaming up with Google and Warner Bros. Discovery. They plan to introduce a YouTube TV off that bundles NFL Sunday Ticket and Max SVOD service. Philipp Schindler, SVP and CBO…
Streaming platforms and TV driving economic growth in the UK - Finder.com stated that 9 out of 10 households in the UK used streaming platforms in 2022. Furthermore, 58% of most households in the United Kingdom have at least one streaming…
ZEASN buys Foxxum and rlaxx TV for an undisclosed fee. As a result, this positions itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market. Furthermore, the combined companies have an installed base of…
Sky Subscribers To Get Lionsgate+ For Free as Sky announced a new partnership with Lionsgate+, the international premium streaming service from STARZ. This will give subscribers more stuff to watch, at no extra cost. This collaboration is set to provide…
Fubo challenges FCC proposal for streaming services reclassification under MVPD term as executives from Fubo met with Federal Communications Commission (FCC) officials. The sports-centric streaming service expressed concern over a proposal to reclassify streaming cable TV replacements. This is due…
OTT is the rising star for Cable Television Companies and Local Sports Leagues. The broadcasting domain is being transformed by over-the-top technologies, and the sports broadcast doesn’t stand aside. OTT video streaming technologies have influenced traditional sportscasts and viewing experiences.…
Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months. Live Sports services have…
Hollywood Actors are going on strike after talks with major studios and streaming services fail. New YorkCNN — A union representing about 160,000 Hollywood actors is going on strike after talks with major studios and streaming services have failed. It is…
TCL taps Amagi - TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US. Amagi will help TCL accelerate the addition of…
Comcast has officially launched and integrated 20 free ad-supported streaming TV (FAST) channels into the TV guide on it's cable operator’s X1 pay TV platform. While Comcast’s X1 platform already offers major FAST apps, such as Pluto TV, Tubi, Freevee and…
TELLYO Acquisition -Market-leading live cloud remote video production and distribution platform, is pleased to announce that a US investor has acquired the majority stake in the business, replacing its previous investor and retaining its award-winning management team. The new investors…
Edgio announced its collaboration with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live…
Artificial Intelligence (AI) has become a major talking point in recent years, and many companies are investing heavily in developing AI solutions. The term was coined in 1956 by John McCarthy at Dartmouth College, and today, AI has moved from…
Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…
Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…
Roku integrates Shopify, allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a format meant to drive a…
Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is the first…
Netflix as we learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper subscription plan with ads. Kateryna Novatska, head of…
Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…
Elon Musk, owner of the social network believes video can provide a new revenue stream as it seeks profitability. Twitter owner Elon Musk says the company is working on a dedicated video application for connected TV platforms. Musk, who purchased…
Live video streaming connected TV is forecast to grow CAGR 29.30% in 2023 and reach $559.62B by 2032. The market for live video streaming is expected to grow due to an increase in demand for video-on-demand (VoD) services, as consumers…
TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify…
The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in…
Comcast, The Chief Executive Brian Roberts, back in 2018 got a little bit of advice from a taxi driver – buy Sky. And so he did, eventually outbidding and seemingly overpaying for the U.K. pay television provider Sky Plc, valued…
Sky Live is here. More than a year later than expected, Sky has finally taken the wraps off its long-awaited Sky Live accessory for Sky Glass TVs. They showcased both the hardware and software elements of the Sky Live proposition…
Tellyo Live Production SCTE, London, UK 28th June 2023. Tellyo, the leading cloud live event production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Live Production solution. This latest Tellyo release introduces a…
Animax launches amazing CTV channel on OTT platforms with Amagi via KCGM deal across multiple CTV services. KC Global Media Asia (KCGM) has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to provide its flagship SaaS offerings…
BBC on-demand button has taken on Netflix after demanding for a new 'on-demand' button on all UK TV remotes. Manufacturers may soon be forced to add buttons for iPlayer, ITVX and Channel4 on TV controls as the broadcasting giant complained of 'fierce competition'.…
LinkedIn to test video ads on streaming services, specifically targeting LinkedIn's 930 million subscribers. Microsoft Corp-owned (MSFT.O) LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while…
ShowHeroes CTV Innovation are a global leader in digital video content, tech, and advertising solutions. ShowHeroes CTV Innovation continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customisable format is…
Sports Streaming - A jewel thief, the joke goes, once asked a New Yorker where he could locate New York's most precious diamond."It's the one in the Yankees Stadium," said the New Yorker. The joke may be apocryphal, but there's no denying that sports have…
Freewheel unit on Wednesday unveiled a new effort to improve the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how viewers…
Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and…
View TV Cloud from View TV has launched a one-stop television broadcaster cloud for free-to-air viewers and subscription viewers. View TV Cloud is a consolidated platform joining together all of the key areas within View TV, Broadcast Technology, CTV Ad Sales,…
CASH IS KING for Streaming TV broadcasters and content distributors looking to retain their existing business, grow their reach and keep audiences entertained. View TV Cloud was launched to allow streaming TV channels of all sizes to broadcast, distribute, monetize…
Kapang has launched several Streaming TV Channels, FAST Channels, and Content provider revenue models to provide a sustainable future for television and channel content production ecosystems. Kapang is delivering more than 250 ad-funded linear FAST channels using addressable and programmatic…
DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…
AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…
What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…
Magna ad spend on National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 Magna has become the latest major media agency to reduce its 2023 ad…
What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…
Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…
View TV Connect delivers amazing monetization for Broadcasters. It is a fantastic product to dynamically link video content owners, linear channel broadcasters and advertisers together addressably. By using the View TV Cloud to maximise revenues for content owners and broadcasters to…
View TV Live (VTL) is the latest product from View TV and Kapang to deliver live events and live productions globally with full monetization via the View TV Cloud. VTL allows cameras, commentators, production people and studios to be based…
FAST Channel problems? Are you a content owner not seeing actual revenues from your content investments and spending on linear channel creation? Free Ad-funded Streaming Television (FAST) has had a high exposure as being the next Gold Rush but in…
Tellyo Live Video Production Mixing Studio and Live Video Clipping Tools get put to the test. Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms Technology from Tellyo will be…
MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…
Tellyo Player delivers live event monetization Live Event Ad-funded Monetization sdd Live Event eTicket Platform ddd Live Event Linear Television Channel
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining…
FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value…
Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing a Streaming TV Cable experience, an additional genre has recently…
Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries. …
In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers…
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…
FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but…
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and…
The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has sold 95% of its ad inventory for Super Bowl LVII, scheduled…
Warning - IBC Press Release Barrage coming this week with more smoke and mirrors than a burning bathroom shop. So which Press Releases do you believe and how do you find your way through this fog of information, well we…
Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…
Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in…
Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast…
BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises,…
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…
