Rathergood – The information news channel
Rathergood Entertainment – We are not great, just Rathergood
The television industry has spent the last decade reinventing distribution. Streaming replaced broadcast dominance, FAST channels expanded global reach, and creator-led studios changed how content is produced. But one fundamental piece of the television economy has remained largely unchanged: how…
If you thought spam emails from a Nigerian prince were the pinnacle of digital desperation, let me introduce you to the world of CTV SSPs. These “supply side partners” (note the generous use of the word partners) have perfected the…
By Ad-Tech Informer Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not…
In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
View TV Cloud extends platfrom features - Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content…
In the rapidly evolving landscape of Connected TV (CTV), View TV is at the forefront of innovation with its View TV Cloud platform. This cutting-edge solution is transforming the way video advertising spots are sold across the global CTV space…
Free Ad-Supported Streaming Television (FAST) channels have gained significant traction in recent years, offering a seemingly attractive model for content owners. However, the rise of FAST channels has also brought to light several challenges, particularly around confirmation bias and the…
Hollywood, get ready for a seismic shift in the world of streaming television! View TV has just announced a groundbreaking partnership with FOX News and several other major broadcasters. This alliance is set to revolutionize the distribution and monetization of…
View TV Cloud with integrated AI - In a groundbreaking move, View TV has unveiled an innovative Ad-Tech solution that promises to redefine the landscape of ad-supported video on demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels. This new…
Alright, listen up. The world of ad-funded monetization for film, episodic TV, videos, and linear broadcasting is undergoing a seismic shift. Over the past few years, a new player has emerged on the scene: FAST, or Free Ad-Supported Streaming Television.…
In the ever-evolving landscape of television broadcasting, the art of delivering episodic TV and film to audiences has always been fundamentally about content monetization. Whether through ad-funded models, subscription services, or pay-per-view options, the primary goal remains the same: to…
If you want to model your streaming television business View TV Studios releases the Excel Streadsheet to model your business. Download the spreadshet below: https://rthrgd.com/wp-content/uploads/2024/11/view-tv-studio-linear-channel-business-model-v1.xlsx FAST Cash
In the rapidly evolving landscape of Free Ad-supported Streaming TV (FAST), technology providers like Amagi, Wurl, and Magnite have become pivotal players. These companies offer platforms that enable content owners to distribute their media and monetize it through advertising. However,…
https://www.bing.com/search?form=SKPBOT&q=My%20Lord%2C My Lord, I stand before you today to elucidate the origins and current state of Free Ad-Supported Streaming Television (FAST) channels and the broader FAST ecosystem. This sector has emerged as a significant player in the media landscape, primarily…
In the rapidly evolving world of digital content, monetization strategies are crucial for content owners to maximize their returns. The future of content monetization hinges on three primary models: ad-funded monetization using COMO, subscription monetization, and pay-to-view monetization. Each of…
In 2015, Jamie Branson, the visionary founder of View TV, launched an innovative streaming platform dedicated to an exclusive television channel. This initiative, inspired by the success of Top Gear, aimed to produce several hours of regular programming each week.…
The Evolution of YouTubers Adopting FAST for Greater Reach and Revenue. In the dynamic world of digital content, YouTubers are constantly exploring new avenues to expand their reach and maximize revenue. One such avenue is Free Ad-Supported Streaming TV (FAST),…
Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Kapang revolutioizing Content Monetization - As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV. Digital video…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Netflix's Ad-Supported Tier: A Risky Gamble - Netflix, once the uncontested ruler of the streaming universe, is now navigating a risky game of trial and error with its new ad-supported tier. With 40 million monthly users, it seems like a…
Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…
JBTV is here to stay - In the ever-evolving landscape of television and media, few stories are as compelling as the revival of a beloved brand. Enter View TV Studios, a trailblazer in the broadcasting space, which is set to…
Kapang supports Premium Content, Live Sports, Local TV, and Niche Channels of any size, all within a streamlined, one-size-fits-all monetization ecosystem LOS ANGELES, CALIFORNIA, UNITED STATES, August 6, 2024 /EINPresswire.com/ --In the rapidly evolving world of Free Ad-Supported Streaming Television…
View TV FASTer - LOS ANGELES, CALIFORNIA, UNITED STATES, July 28, 2024 /EINPresswire.com/ -- In the rapidly evolving world of digital content, FAST (Free Ad-Supported Streaming TV) channels and AVOD (Advertising Video on Demand) services have often left content owners…