Rathergood Entertainment

Monetization Models in Digital Broadcasting: YouTube vs. Professional CTV Platforms

In the ever-evolving landscape of digital broadcasting, content creators and broadcasters are constantly seeking viable monetization models. YouTube, known for its cost-free net revenue earnings platform, has revolutionized the way individual creators monetize their content. However, when it comes to…

The Future of Programmatic Ad Trading in Streaming TV is short: A Balancing Act for Sustainability

In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry…

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