LOS ANGELES – 16th September 2026 – View TV today announced the appointment of Kevin Sayed as Chief Legal Officer, adding one of the creator economy’s most experienced legal and corporate executives to its senior leadership team under CEO Simon Knight.
Sayed spent more than six years as General Counsel and Chief Legal Officer to MrBeast, working alongside the business during its transformation from a rapidly growing YouTube operation into a global media and consumer company.
During his tenure, Sayed built and led legal infrastructure spanning corporate strategy, commercial agreements, intellectual property, production, international distribution, M&A and investment. He also helped guide the company through multiple debt and equity financing rounds supporting a reported valuation of more than $5 billion.
His appointment comes as View TV expands its investment in original programming, premium acquired content, owned-and-operated streaming platform Kapang, and new models for financing and monetizing television. In the role, Sayed will focus on building relationships with brands as View TV scales its free, ad-supported television business across linear and on-demand.
Simon Knight, CEO of View TV, said:
“Kevin has operated at the center of one of the most significant changes we’ve seen in media — the collision of content, audience, technology and capital. He understands how you build the corporate structure around a fast-growing creative business, but he also understands the opportunity.
“We are building View TV differently. Kevin brings deep expertise across corporate, commercial and capital raising at exactly the point we are scaling the company, our content investment and our partnerships – including the brand relationships that sit at the heart of our model.”
Kevin Sayed said:
“I’ve worked in this space before and I’m thrilled and privileged to have the opportunity to do it again. What attracted me to View TV is the scale of the opportunity and the ambition behind it.
“The media business is changing quickly. View TV is approaching content, distribution and monetization from a different direction, and I’m excited to help build the corporate and commercial structure that supports that growth — and to build lasting relationships with brands that want to reach audiences through premium free television.”
Sayed joins View TV’s leadership team as the company continues to expand its operations in the U.S. and internationally, building a growing library of premium scripted and unscripted programming alongside a high-volume slate of original production.
About View TV
View TV is a free, ad-supported television company building a portfolio of linear channels — View TV ONE, Yum, Raw, PAD, Rathergood, Real, Only Motors, Makr, Switch, Popcorn, Liv and Kids — and Kapang, its owned and operated on-demand platform. Together they give View TV owned distribution, direct audience relationships and a premium advertising model across linear and on-demand — placing the company in the free TV market alongside services such as Tubi and The Roku Channel. View TV commissions, acquires and produces premium scripted and unscripted programming for its own services and third-party partners.
Media Contact
Monika Vidakovic
Manager, View TV
monika@viewtvx.com
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