WHY ADVERTISERS AREN’T MOVING TO STREAMING TV AS QUICKLY AS VIEWERS

New research finds the majority of TV consumption is streaming, but agencies say ad spending still favours linear terrestrial.

, Rathergood TV
Advertisers arnt moving to streaming TV FAST

Great assessment of the parallel trends of viewing and ad spending both moving from linear TV (let’s call it “legacy TV” please) to streaming. The takeaway is actually much more positive for streaming than the headline would suggest.

I was at a conference recently where the question “is FAST overhyped?” came up several times. With these growth metrics, I think the hype is warranted – “Comscore’s data found audiences on the Roku channel and Paramount’s Pluto TV grew 27% and 28%, respectively, over the past 15 months, while Fox’s Tubi audience grew 48% and Amazon’s FreeVee saw its audience jump 55% over the same period.”

#CTVrules

#FASTforward

#freeTVworks


Discover more from Rathergood TV

Subscribe to get the latest posts sent to your email.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top

Discover more from Rathergood TV

Subscribe now to keep reading and get access to the full archive.

Continue reading