How does a FAST Channel operate as a business model?

FAST Channels operate as a business model like any other business, but this should not be associated to be a content business model it is a broadcaster model.

FAST Channels can only make money by being watched by audiences on Connected TV platforms, mobile apps, websites or owned and operated Apps.

For every hour a channel is watched there is 12 minutes of available ad-space on average which would typically consist of twenty-four thirty second adverts just like traditional television. Each one of these ads would typically pay $0.01 – $0.02 per viewer per play. For the example below we have suggested a mean figure of $0.015 per ad.

e.g. the earnings on a FAST Channel for 1,000 people watching for 2 hours per day would total 60,000 hours per month.

example: –

60,000 watched hours x 24 ads per hour = 1,440,000 adverts played at $0.015 = $21,600/month

Discover more from Rathergood TV

Subscribe to get the latest posts to your email.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top

Discover more from Rathergood TV

Subscribe now to keep reading and get access to the full archive.

Continue reading