AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.

DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…

Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…

Magna ad spend on National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 Magna has become the latest major media agency to reduce its 2023 ad…

What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…

What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…

Tellyo Live Video Production Mixing Studio and Live Video Clipping Tools get put to the test. Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms Technology from Tellyo will be…

FAST Channel problems? Are you a content owner not seeing actual revenues from your content investments and spending on linear channel creation? Free Ad-funded Streaming Television (FAST) has had a high exposure as being the next Gold Rush but in…