Walmart wants Vizio for the CTV Ad Data

Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…

BBC teams with rival broadcasters

BBC teams with rival broadcasters

BBC teams up with rival broadcasters to launch Freely service in bid to take on Netflix. In TV's streaming wars The BBC has joined forces with rival broadcasters to launch new streaming service Freely. This is in a bid to…

Back to the future for Television

Back to the future for Television

Back to the Future for Television - As we hurtle into the future, the landscape of television delivery is undergoing a seismic shift, bringing forth innovations that seem like a rendezvous with science fiction. At the forefront of this revolution…

View TV Ecosystem solves FAST problems and reporting

View TV introduces Unified FAST Plus (UFP), an integral part of the View TV Cloud, revolutionizing the landscape for Free Ad-funded Streaming Television (FAST) channels, content creators, distributors, and traditional television channels transitioning to Streaming TV and Connected TV (CTV)…

How DSPs in FAST are Hindering the Future of Free TV

FAST (Free Ad-Supported TV) channels are linear channels that stream free content with ads, similar to traditional TV. FAST channels are becoming more popular among cord-cutters and cord-nevers, who are looking for alternative and diverse content options. However, FAST channels…

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