Streaming Services surpass cable as America’s most-watched

Streaming services now command a more significant share of viewers than cable, data published by Nielsen show. That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show. In a sign of streaming's rapid rise,…

“Streaming Mergers” are inevitable say experts

"Streaming Mergers" are inevitable say experts with more likely. A tie-up trend is taking root in the streaming industry. Video on demand providers are scratching around for more subscribers and trying to secure their footing in a crowded market. This…

Rapid Rise of Esports Broadcasting

Rapid Rise of Esports Broadcasting

Rapid Rise of Esports Broadcasting as Esports has exploded from nichehobby to mainstream entertainment. It rivals traditional sports, evidenced by escalating media rights deals now reaching hundreds of millions annually. As the audience expands, digital streaming has become the dominant…

Pluto TV launches Australia

Pluto TV launches Australia

Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount…

Amazon enforce developer policy from September 1st

Amazon enforce developer policy starting September 1st 2023 - Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up…

FAST is DEAD & tech killed it

FAST is DEAD & tech killed it

FAST is Dead and technology companies killed it... TV was great as it was it just needed some efficiencies. FAST: The Future of Television or the End of Content Creation? FAST, which stands for Free Ad-Supported Television, is a streaming…

Netflix touts AI jobs at $900k amid Hollywood strikes

Netflix touts AI jobs at $900k amid Hollywood strikes, triggering an angry response from striking Hollywood actors and writers after posting a job advert for an artificial intelligence (AI) expert. The new position would join its Machine Learning Platform team,…

Virgin Media O2 launches suite of FAST channels

Virgin Media O2 launches suite of FAST channels- Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels. They’ll…

FAST Men: The Evolution Of TV Ad Buying

FAST Men: The Evolution Of TV Ad Buying, past and present. New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and…

ZEASN buys Foxxum and rlaxx TV

ZEASN buys Foxxum and rlaxx TV

ZEASN buys Foxxum and rlaxx TV for an undisclosed fee. As a result, this positions itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market. Furthermore, the combined companies have an installed base of…

OTT is the Rising Star for Cable TV and Local Sports Leagues

OTT is the rising star for Cable Television Companies and Local Sports Leagues. The broadcasting domain is being transformed by over-the-top technologies, and the sports broadcast doesn’t stand aside. OTT video streaming technologies have influenced traditional sportscasts and viewing experiences.…

Fubo challenges FCC streaming reclassification proposal

Fubo challenges FCC proposal for streaming services reclassification under MVPD term as executives from Fubo met with Federal Communications Commission (FCC) officials. The sports-centric streaming service expressed concern over a proposal to reclassify streaming cable TV replacements. This is due…

Sky Subscribers To Get Lionsgate+ For Free

Sky Subscribers To Get Lionsgate+ For Free as Sky announced a new partnership with Lionsgate+, the international premium streaming service from STARZ. This will give subscribers more stuff to watch, at no extra cost. This collaboration is set to provide…

TCL taps Amagi to deliver FAST in the US

TCL taps Amagi - TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US. Amagi will help TCL accelerate the addition of…

Big Streaming Wars welcome the strangest battle

Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…

Cloud TV and why is it the future

Cloud TV and why is it the future

Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…

EDGIO COLLABORATES WITH CANADIAN HOCKEY LEAGUE

Edgio announced its collaboration with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live…

The Washington Post launches FAST channel

The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in…

TikTok’s New Music Streaming Platform Could Be Huge

TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify…

Sports Streaming is a super shift in television.

Sports Streaming - A jewel thief, the joke goes, once asked a New Yorker where he could locate New York's most precious diamond."It's the one in the Yankees Stadium," said the New Yorker. The joke may be apocryphal, but there's no denying that sports have…

ShowHeroes CTV Innovation Team Launches Custom Animations

ShowHeroes CTV Innovation are a global leader in digital video content, tech, and advertising solutions. ShowHeroes CTV Innovation continues the extension of its creative services with the launch of Custom Animations for CTV.  This innovative and highly customisable format is…

LinkedIn to test video ads for streaming services

LinkedIn to test video ads on streaming services, specifically targeting LinkedIn's 930 million subscribers. Microsoft Corp-owned (MSFT.O) LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while…

Cash is King for Streaming TV Broadcasters

CASH IS KING for Streaming TV broadcasters and content distributors looking to retain their existing business, grow their reach and keep audiences entertained. View TV Cloud was launched to allow streaming TV channels of all sizes to broadcast, distribute, monetize…

FreeWheel turns up Viewer Experience Lab

Freewheel unit on Wednesday unveiled a new effort to improve the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how viewers…

Streaming TV gets Super Smart for Cord-cutting audiences

Kapang has launched several Streaming TV Channels, FAST Channels, and Content provider revenue models to provide a sustainable future for television and channel content production ecosystems. Kapang is delivering more than 250 ad-funded linear FAST channels using addressable and programmatic…

What is addressable advertising?

What is addressable advertising?

What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…

What is Streaming TV?

What is Streaming TV?

What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…

FAST Content Monetization Overview

FAST Content Monetization Overview

Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…

What is an MVPD / vMPVD?

What is an MVPD / vMPVD?

MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…

FAST Channels change broadcast landscape

FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value…

Why FAST might just be about to change EVERYTHING

FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but…

RIP Broadcast TV? Broadcasters say Not Just Yet

At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…

Streaming accounts for 35% of watching, we think more.

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and…

SVOD and AVOD: the future will end in tiers

Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…

Young people are avoiding the BBC

Young people are avoiding the BBC

Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must…

FAST Channel Monetization is easy…. ish

Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the…

INTROUBLE Insight Rebrand

INTROUBLE Insight Rebrand

Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and…

Life in the FAST Lane

Life in the FAST Lane

FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable…

Nielsen Prepares to Go Private, Responds to FCC Critique

It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. The all-cash deal was…

Top 10 FAST Playout Solutions

Top 10 FAST Playout Solutions

FAST Playout Solutions are a minefield for broadcasters and content owners alike. So what are the main features required to make your channel stand out above the rest and make it easy to create and monetize your FAST Channel creation?…

AVOD: The rise of ad-funded streaming

As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…

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