In a bold move to redefine content monetization, Kapang is phasing out its FAST channels, which have garnered a less-than-stellar reputation, and introducing COMO (Content Monetization). This innovative approach aims to transform film and episodic TV content production into a…
The rise of Connected TV (CTV) has revolutionized how audiences consume content, but the traditional programmatic advertising structure has not kept pace. This outdated model, riddled with inefficiencies and multiple intermediaries, significantly diminishes the revenue that content owners receive. Let's…
In the dynamic world of Connected TV (CTV), efficiency and transparency are paramount for successful advertising. This is where an ad-exchange steps in as the ideal intermediary, streamlining the ad-trade process and ensuring all parties have the clarity they need.…
The AdTech Tax: Why CTV Channel Operators and Platforms Should Rethink Their SpendingIn the rapidly evolving world of Connected TV (CTV), channel operators and platforms are finding themselves ensnared in a web of advertising technology costs. The promise of seamless…
Hollywood was booming, with studios scrambling to outdo each other. But the good times screeched to a halt in May 2023 when Hollywood’s writers went on strike. For the first time since the 1960s, both writers and actors united, effectively…
In recent years, the media landscape has undergone a significant transformation, with paywalls becoming increasingly prevalent across both news media and television broadcasting. This shift is largely driven by the unsustainability of programmatic advertising, which has long been the backbone…
Alright, strap in, because we're about to take a high-octane journey through the murky world of programmatic ad-tech and why it's about as effective at monetizing premium content as a chocolate fireguard is at stopping a blaze. Programmatic sells ads…
In a bold move, Kapang has decided to eliminate the term "FAST" (Free Ad-Supported Streaming Television) and "FAST Channels" from its documentation. This decision stems from a growing consensus among content owners that FAST is not a viable or sustainable…
Ah, the programmatic ad sales ecosystem. It's supposed to be the future of advertising, the digital messiah that will save us all from the dark ages of manual ad placements. But in reality, it's about as efficient as a chocolate…
It is all about the ad-fill with FAST Channels - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV), the focus has shifted dramatically towards advertising. The success of these platforms hinges not…
Streaming TV Monetization: Is It FAST or FARSE for Content Library Owners and Linear TV Broadcasters? In the rapidly evolving landscape of television, the rise of streaming TV has presented both opportunities and challenges for content library owners and linear…
FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. Free ad-supported streaming TV (FAST) is not just a category, it’s a rapidly growing phenomenon within…
Revolutionizing FAST Channels: View TV's Groundbreaking Solution - In the dynamic world of Free Ad-Supported Streaming Television (FAST), many channels are struggling with monetization. View TV, a leading expert in the FAST Channel industry, has identified a critical issue: less…
The Evolution of YouTubers Adopting FAST for Greater Reach and Revenue. In the dynamic world of digital content, YouTubers are constantly exploring new avenues to expand their reach and maximize revenue. One such avenue is Free Ad-Supported Streaming TV (FAST),…
The Challenges Facing Movie and TV Studios in Greenlighting New Productions - In the ever-evolving landscape of entertainment, movie and TV studios are grappling with significant challenges that hinder their ability to greenlight new productions and launch new broadcast TV…
Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the IndustryConnected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription.…
Kapang revolutioizing Content Monetization - As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV. Digital video…
In the rapidly evolving landscape of digital content, the monetization of new and premium content on Free Ad-supported Streaming TV (FAST) platforms faces significant challenges. The current programmatic advertising process, while efficient, often falls short in delivering the necessary revenue…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Los Angeles, August 2024 — bspoke TV, a rising player in the digital streaming landscape, is excited to announce its new partnership with Kapang, a next-generation distribution platform that offers a groundbreaking model for FAST Channel monetization. The move comes…
The Benefits of a FAST Channel In-house Ad-Sales Team - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, retaining ad-sales revenues is crucial for sustained growth and profitability. One effective strategy is to establish an in-house…
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy…
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…
Imagine trying to cook a simple meal, but instead of one chef, you have ten different chefs in the kitchen. Each chef has their own recipe, tools, and methods. They constantly bump into each other, argue over ingredients, and try…