Streaming TV News from Rathergood

FAST Channel Breaking News AST, or Free Ad-Supported Television, is a streaming service that offers linear, passive and ad-supported programming that appeals to a large and diverse audience. FAST channels are similar to traditional TV channels, but they are delivered…

Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months. Live Sports services have…

Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house to sell ads on streaming platform service Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is…

Roku integrates Shopify into one-click shoppable ads. Therefore allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a…

Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…

Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…

TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify…

Artificial Intelligence (AI) has become a major talking point in recent years, and many companies are investing heavily in developing AI solutions. The term was coined in 1956 by John McCarthy at Dartmouth College, and today, AI has moved from…

Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…

Live video streaming connected TV is forecast to grow CAGR 29.30% in 2023 and reach $559B by 2032. The market for live video streaming is expected to grow due to an increase in demand for video-on-demand (VoD) services, as consumers…

Sports Streaming is a super shift in television. A jewel thief, the joke goes, once asked a New Yorker where he could locate New York's most precious diamond."It's the one in the Yankees Stadium," said the New Yorker. The joke may be apocryphal, but there's…

Sky Live is launched. More than a year later than expected, Sky has finally taken the wraps off its long-awaited Sky Live accessory for Sky Glass TVs. They showcased both the hardware and software elements of the Sky Live proposition…

ShowHeroes CTV Innovation are a global leader in digital video content, tech, and advertising solutions. ShowHeroes CTV Innovation continues the extension of its creative services with the launch of Custom Animations for CTV.  This innovative and highly customisable format is…

Tellyo Live Production SCTE, London, UK 28th June 2023. Tellyo, the leading cloud live event production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Live Production solution. This latest Tellyo release introduces a…

LinkedIn to test video ads on streaming services, specifically targeting LinkedIn's 930 million subscribers. Microsoft Corp-owned (MSFT.O) LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while…

 BBC on-demand button takes on Netflix after demanding for a new 'on-demand' button on all UK TV remotes. Manufacturers may soon be forced to add buttons for iPlayer, ITVX and Channel4 on TV controls as the broadcasting giant complained of 'fierce competition'. In…

Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and…

Edgio collaborates with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live and on-demand…

Netflix -how do you like yours? Basic with ads please. We learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper…

Elon Musk, owner of the social network believes video can provide a new revenue stream as it seeks profitability. Twitter owner Elon Musk confirms plans the company is working on a dedicated video application for connected TV platforms. Musk, who…

Comcast, The Chief Executive Brian Roberts, back in 2018 got a little bit of advice from a taxi driver – buy Sky. And so he did, eventually outbidding and seemingly overpaying for the U.K. pay television provider Sky Plc, valued…

The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in…

Freewheel unit on Wednesday unveiled a new effort to turn up the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how…

DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when…