Streaming TV News from Rathergood

The Future of Streaming Broadcast contains a lot less hops Reduce the number of media industry hops adfsafsaf Kapang adX CTV Ad-exchange launches with FAST Channel Platform

Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…

in the dynamic world of digital broadcasting, staying ahead of the curve is not just an advantage; it's a necessity. View TV is leading this charge with its innovative adX product, a white-labeled solution designed to empower FAST channels and…

Kapang adX has launched a widely needed video content and broadcast solution to empower broadcasters and content studios just as NAB 2024 is concluding. In the rapidly evolving world of digital streaming, Kapang is making a bold move that could…

The headline 'Publishers Receive ZERO Percent in Programmatic Deals' seems too sensational to be true, and one might dismiss it as mere clickbait. But hold on, there's more to it. The two ISBA studies from 2019 and 2022 are well-known,…

FAST Platform Ecosystem – In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video content…

Revenue sharing is a common practice in various industries, including media and technology. However, while it can be a viable way to align interests and distribute earnings, it can also be costly for several reasons. Here's an article exploring why…

In the dynamic world of digital content distribution, two distinct paths have emerged for entities looking to capitalize on the burgeoning market: content distribution agencies and FAST (Free Ad-Supported Television) Channel broadcasters. While both avenues offer unique opportunities, they require…

Reclaiming FAST Channel Revenues - The future of television is bright and brimming with potential, thanks to the innovative model of ad-funded streaming TV. This modern approach to broadcasting, known as Free Ad-Supported Television (FAST), is revolutionizing the industry by…

FAST Channel Scenarios - When revenue is split among many third-party entities, the resulting distribution reduces the earnings for a content owner to an impractical level. Moreover, for content targeting a niche audience, hosting it on YouTube often proves to…

In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…

The advent of Free Ad-Supported Television (FAST) channels has revolutionized the media domain, presenting content proprietors with novel pathways to audience engagement sans the burdensome costs of technical infrastructure. Yet, this flourishing segment has given rise to operations colloquially dubbed…

YouFAST - A FAST Channel Approach and Content Creator Solution announced by Kapang as the future of Streaming TV for Broadcasters, Content Creators, Film Studios, Live Event Broadcasters, Radio Stations, eSports, Live Sports and Video Podcasters. Kapang's YouFAST approach is…

FAST Channels operate as a business model like any other business, but this should not be associated to be a content business model it is a broadcaster model. FAST Channels can only make money by being watched by audiences on…

LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings. LinkedIn has been running in-stream video ads on its site and said the expansion into CTV will help business…

We've recently overhauled several FAST Channel broadcasters, optimizing them for wider distribution. This revamp has given us valuable insights into audience engagement and ad-fill rates. A recurring challenge has been ad-fill, which is often compromised by programmatic trading that allows…

Television is Imploding - You've probably noticed the differences in just the past year or so if you watch a fair amount of TV.  There's simply fewer great shows, more ads, higher fees, more subscription services, and more confusion as…

The future of CTV - In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video…

The future of VOD is Linear television is in the balance as channels Content Creator FAST Channel Operator Content Library Operator

FAST Content is King

In a landmark move signaling the ever-evolving landscape of media consumption, a US-based media investment company has finalized the acquisition of View TV and Kapang in a deal valued at over $75 million. This strategic maneuver not only underscores the…

Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2024, we are on the cusp of the next major shift. Programmatic display has been the driving force behind digital ad campaigns since…

Launching FAST Channels can be challenging, but if you follow standard business practices it is profitable and certainly the future of Linear Broadcast Television and ad-funded on-demand video content watching. FAST is not a new genre or format of TV…

Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…