Vizio Ads is smashing it in CTV. The Smart TV maker VIZIO has used its advertising services to help a leading video game company reach consumers who did not see its promotional campaign on traditional television, achieving a total incremental reach of nearly 22% for console owners. Like…
Redbox is up for sale - Chicken Soup for the Soul Entertainment is in “active discussions” for a potential sale as the company wrestles with an increasingly dire financial situation. The company, which owns Crackle and Redbox and a myriad…
Peak TV is over a different Hollywood is on the horizon.
The world of television has witnessed a remarkable transformation over the past few years, driven largely by the rise of streaming services and the increasing popularity of cord-cutting. While these changes have given viewers more options than ever, there is…
FAST Channels Are Driving Content Companies to the Brink - Picture this: you're a content company, cruising along in your reliable old sedan, making decent money from your shows and movies. Then, along comes the shiny new sports car of…
FAST Channel Revenues across the Globe for TV series and movies are forecast to reach $17 billion across 138 countries in 2029. FAST Channel Earnings for Broadcasters This, according to the latest report from Digital TV Research, will be up from…
Pluto TV Revenues are estimated to grow dramatically. By 2029, the US will be the only country generating more than $1 billion in FAST revenues. The UK and Canada will be close to $1 billion, with these three countries taking nearly half of the world’s total.…
What is a FAST Channel? - What are the origins of Fast Channels, their significance in the UK advertising market, and why should advertisers explore this new advertising platform? Fast Channels, a revolutionary concept in advertising, have recently gained tremendous…
A team of Los Angeles Times journalists analyzed the Writers Guild of America’s contract with studios, marking it up line by line. See the most significant changes, the pivotal arguments and the key subtexts within this historic document. OCT. 7,…
Streaming giants unite for lobbying clout. Netflix, Warner Bros. Discovery, Disney, and others have formed a new trade group to present a unified front against government regulation. Streaming companies have formed the Streaming Innovation Alliance (SIA), reported Axios. The new trade group should…