Sling TV - In an era marked by technological advancements and evolving consumer preferences, traditional cable television has faced formidable competition from streaming services. Among the pioneers of this cord-cutting revolution stands Sling TV, a platform that has been instrumental…
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…
The dotcom boom, also known as the dotcom era, was a period of tremendous growth and investment in the internet and technology industry. It that lasted from the mid-1990s to the early 2000s. The boom was characterized by rapid growth…
What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…
AI TV Channel, View TV AI, will be made available on the Kapang platform and available for distribution across all platforms for the NAB Show 2023 in April. View TV has created an AI-powered content creation tool that can take…
View TV Boost is a new service launched by View TV, providing a YouTube-style MCN for FAST channels without changing their FAST channel playout provider. Boost from View TV instantly lists any compliant channel on Kapang in the UK and…
Kapang opens platform to OTT FAST channels - FAST Broadcaster. Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing…
WiseDV Playout - FAST Channels, or free ad-supported streaming TV channels, are a new form of online video content that offers viewers a variety of programming without subscription fees or sign-ups. FAST Channels can be either linear or on-demand, but…
Amagi - Is anyone making any money? Amagi is a cloud technology company that provides solutions for live and on-demand video streaming, FAST Channel distribution, and monetization. Amagi enables content owners, broadcasters, and streaming platforms to create, manage, and deliver…
View TV has announced OTT Cloud Playout service View TV Play as their subsidized rebranded FAST Channel Playout service. View TV Play is a mentored FAST Cloud Playout service covering curation, delivery, distribution, and monetization across global platforms and owned…