Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the…
76% of viewers find FAST ads shorter than those on linear TV - Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor –…
Disney edges past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating the…
Peak TV programming, or the overabundance of original shows, films, and series that have landed on broadcast, cable, and streaming outlets in the past decade, may be on its way out, or at least slowing down. Companies are slashing budgets…
FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of…
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch…
The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a…
The TV segment has become an integral part of human life which covers the daily entertainment and information needs of consumers. According to Statista, the average time spent watching TV in 2021 by US adults was 3 hours and 17 minutes…
Sports are a key genre on FAST, accounting for 117 distinct channels as of July 2022. Yet while sports channels are numerous — as they are on cable — the reality of FAST is very different. Many major sports…
NEWSMAX TV on Kapang - New York – May 30, 2022 – On the back of NAB 2022, View TV Group have announced that Newsmax, one of the top-rated news networks in the US, has signed an agreement to be…
Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN),…
Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an…
In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate…
CTV advertising is gaining popularity among marketers. However, some are still on the fence as they have several questions, especially related to CPM. Here, Jason Fairchild, CEO, tvScientific, answers some of those questions and explains why performance buyers should consider…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…
FAST Channels - Quality not quantity. So many companies are making channels with some companies having more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours…
Los Angeles CA – May 11, 2022 – Off the back of NAB 2022, View TV Group has announced that Volty the unique channel featuring only electric vehicles currently a FAST channel, has aligned with and will be rebuilt using the…
London – May 6 2022 – On the back of NAB 2022, View TV Group have announced that BITE the premium food network has signed an agreement to be broadcast in UK and US on the Kapang CTV platform owned by…
Los Angeles CA – May 6, 2022 – On the back of NAB 2022, View TV Group have announced that Dark Matter TV the premium Horror and Sci-Fi channel from TriCoast TV, currently a FAST channel on many platforms has aligned…
Monarch Films’ Channels rebuilt- New York NY – May 6, 2022. On the back of NAB 2022, View TV Group have announced that three FAST channels owned by Monarch Films Inc., has aligned with and will be rebuilt using the…
The Future of Television requires a Hard Reset. In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television…
Kapang enables convergence of Broadcast TV & FAST. Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that the open-source FAST2.0 Standard is now available. “The standard provides a step-change for content producers, content and channel owners to open up…
View TV Group Announces the first 73 channels to be built on FAST2.0 Los Angeles CA – April 5, 2022 - In the run up to NAB 2022, View TV Group have announced that the initial tranche of AVOD content producers…
Los Angeles CA – April 27, 2022 - View TV Group have announced that the five PiZetta Media FAST channels featuring authentic first-person stories of everyday heroism have aligned with and will be rebuilt using the FAST 2.0 Standard. “PiZetta Media…