Cybertruck off-road

Cybertruck off-road

https://www.youtube.com/watch?v=WSgNA-pWM8w Can it jump? Rock crawl? Survive the whoops? Conquer the sand dunes? In short, can the Tesla Cybertruck REALLY off-road? Viral videos of it struggling on mild inclines tell us ‘no’. But armed with a Cybertruck featuring Tesla’s latest…

Podcasting’s Lucrative Edge Over FAST Channels and CTV

In the burgeoning world of digital media, podcasting has emerged as a surprisingly lucrative contender, outpacing Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV) in revenue generation. The secret to podcasting's financial success lies in its streamlined monetization…

TikTok TikTok who will win the bidding war?

The impending sale of TikTok has sparked a debate that transcends mere financial transactions. It's a question of whether the popular social media platform will find a new home with the most suitable American owner or simply the one willing…

Fixing the Programmatic Chain in FAST & AVOD

In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…

FAST has to respect the future of content creation

In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…

Electric Cars are dropping like a stone

https://www.youtube.com/watch?v=eGS34ENu4S4 Every car loses value as soon as you drive it off a forecourt. Unfortunately, depreciation is just something you have to accept when buying a new car. However, some cars seem to be more susceptible at losing value than…

Too FAST ….. no BRAKES

Too FAST ….. no BRAKES

The FAST (Free Ad-Supported Streaming TV) industry is experiencing a surge reminiscent of the dotcom boom of the late 1990s. Much like the early internet companies, many FAST channels are focusing more on raising capital than on generating revenue. This…

Too many cooks spoil the FAST Channel Broth

In the dynamic world of the FAST channel ecosystem, the proverb "too many cooks spoil the broth" aptly describes the current state of affairs. The industry is characterized by a convoluted network of over 100 routes connecting advertisers to content…

Rathergood Cinema – The future of the movies

The Evolution of Cinema: Navigating the Future with Pay-Per-View and the Charm of Theatrical Experiences As we stand at the crossroads of cinematic evolution, the future beckons with the promise of pay-per-view set-top boxes, signaling a paradigm shift in how…

Why could broadcasters not adopt FAST 1.0?

FAST (Free Ad-Supported Streaming TV) channels face a few key challenges that can make it difficult for them to generate enough revenue to sustain producing new, original content: Lower CPMs compared to other ad-supported platforms: Because FAST channels lack robust…

Hollywood is getting too many failures…..

In the last 12 months, the box office has seen a mix of successes and losses, with some notable titles from Disney experiencing significant financial setbacks. Despite leading the 2023 global box office with a robust $3.4 billion, Disney faced…

FAST Channel Success is all about the content

FAST Channel Success is all about the content and what your audience demands. Succeeding at FAST Channel curation and FAST Channel distribution an open topic in the world of streaming. FAST is the ability for audiences to watch Linear TV…

The Future of Television is FAST… but not as we know it

The Future of TV Broadcasting: Kapang adX's Revolutionary Impact In the ever-evolving landscape of television, the introduction of Free Ad-Supported Streaming TV (FAST) channels has been a game-changer. However, the sustainability of these channels has often been in question due…

Rathergood wants to make more TV shows

RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the…

Diary of a CEO is smashing it

Diary of a CEO is smashing it

Gary Brecka is the co-founder of 10X Health System and is one of the world’s leading experts in human biology and biohacking. He has worked with CEOs, models, to athletes from the UFC, NFL, and professional boxers. Gary is also…

Time is running out TikTok TikTok

Time is running out TikTok TikTok

Following the enactment of a bill by President Joe Biden that could lead to TikTok's prohibition in the U.S., ByteDance, the Chinese company that owns TikTok, is contemplating the sale of the renowned app. A prospective buyer of TikTok would…

Pininfarina B95 – 1,873 bhp electric hypercar

Pininfarina is one of the most emotive names in the automotive industry. The latest model to bear the name is the B95 - an all-electric hypercar based on the hard-top Battista but with a ‘speedster’ roofless body style.  The ‘B’ in the name stands for ‘Barchetta’ as a nod…

Revenue Shares in FAST Channels – STOP – drive your premium content confidently

In the burgeoning world of Free Ad-Supported Streaming TV (FAST) channels, a pressing issue has emerged: the distribution of ad-generated revenue is heavily skewed, leaving premium content owners with less than 10% of every ad dollar https://www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html. This imbalance poses…

Is Hollywood Streaming or Bleeding?

Roll out the red carpet and grab your popcorn, because the entertainment industry just had a year, 2023, that could rival any blockbuster drama! movie✨ Hollywood's Rollercoaster Ride Streaming Live across the world It's been a wild ride in Tinseltown,…

DSP take rates. What did you think they took?

In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…

Linkedin CTV Advertising DSP in construction

LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings. LinkedIn has been running in-stream video ads on its site and said the expansion into CTV will help business…

Walmart wants Vizio for the CTV Ad Data

Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…

BBC teams with rival broadcasters

BBC teams with rival broadcasters

BBC teams up with rival broadcasters to launch Freely service in bid to take on Netflix. In TV's streaming wars The BBC has joined forces with rival broadcasters to launch new streaming service Freely. This is in a bid to…

Back to the future for Television

Back to the future for Television

Back to the Future for Television - As we hurtle into the future, the landscape of television delivery is undergoing a seismic shift, bringing forth innovations that seem like a rendezvous with science fiction. At the forefront of this revolution…

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